Tool #2: Personas

Personas is one of the most basic yet best product management tools. It allows you to achieve an outside in perspective on your product. Often more than one Persona is used for a product. Defining a Buyer Persona and aUser Persona is a typical way of handling it.

Attached are three documents on personas:
  1. An overview of the tool Persona
  2. A short guide in designing Personas from
  3. A template

REMEMBER: In a changing market you will need to update your personas. Otherwise you will make decisions based on obsolete data.
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