The Productbeats Networks
Join international, theme-focused networks
creating new knowledge together
Starts: 1st of September
Duration: 6 months
Fee: €799
What's the value?
Shortcuts, no risky business
The Productbeats networks are groups of people who had been through it, and understand your situation. They are handpicked to save you time and unnecessary risks. These are the people that will show you the shortcut to your next step. You call them because you know they make you think differently and help you achieve results faster.
Stay ready
The Productbeats networks are groups of people who had been through it, and understand your situation. They are handpicked to save you time and unnecessary risks. These are the people that will show you the shortcut to your next step. You call them because you know they make you think differently and help you achieve results faster.
Stay ready
The Productbeats Networks help you to always be on top of things no matter what is happening around you, at any time. You are part of a group whose members help each other get ready to face any change or challenge. That’s why we have theme-focused networks that generate concrete perspectives for solving problems. We don’t just discuss the problem or reply to questions, we generate action that you can apply immediately.
Magnus, Petra and BTH
That's a winning combination for workshop facilitation. Some of you know Petra and Magus from The Productbeats Show, every Tuesday. Well, add to their product expertise and experience with the top-ranked academics from BTH and you have a sky-high level of energy, knowledge and research expertise in facilitated workshops.
Expand, packaged knowledge
During our bi-monthly sessions, we will expand and package the new knowledge generate a document of solutions for action. This is the outcomes from our Networks we call actionable knowledge beats.
What's our deal?
What's our deal?
- Theme-focused, zoom workshops facilitated by Magnus and Petra with BTH academic experts.
- Sessions are twice-a-month, 1.5 hours.
- Connect with international Product People since what happens in the world affects you and your product.
- A community that continues sharing and supporting each other after sessions, and our facilitators and research team are always available to you.
- Access to our ever-expanding knowledge platform with more than 100 inspirational talks, 50 product management tools and frameworks, blogposts, and new content created by all Productbeats Networks.You will be included as an Author on the published document from your Network.
- In addition, a 50% discount for Product Management Certification Program is available when you sign up.
How do I join?
We are picky because we want you to be part of a group that creates actionable outcomes and value for you. We believe in the power of diverse experiences so no matter your background or role you are welcome. So, we ask you to fill in a short questionnaire below to find out more about you.
Want to talk first?
You don't have to have a question
to talk with us. Joining The Networks is a turning point in your journey as a
Product Professional, so book time to talk about with us. We are here.
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Application to The Network
Are you ready to embrace the power and responsibility that comes with participating in outcomes every session? If your answer is yes, fill in the questionaire below and you'll hear from us within 24 hours!
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Åsögatan 119
116 24 Stockholm, Sweden -
+46 709 518 019
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Tool #2: Personas
Personas is one of the most basic yet best product management tools. It allows you to achieve an outside in persctive on your product. Often more than one Persona is used for a product. Defining a Buyer Persona and aUser Persona is a typical way of handling it.
Attached are three documents on personas:
- An overview of the tool Persona
- A short guide in designing Personas from aha.io
- A template
REMEMBER: In a changing market you will need to update ypur personas. Otherwise you will make decisions based on obsolete data.
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Tool #3: Scenario Planning
Scenario planning is a tool that allows you to get one step ahead of the competition. Instead of focusing on existing requirements in the market, you plan for the change. Scenario thinking is useful in a disruptive market. Especially for major technology shifts or where the fundamentals of the market is radically changed. Normally three or four Scenarios are created. Then you evaluate the likelihood of the scenarios. It is perfect tool to combine with the DIBB-model ((Data > Insights > Belief > Bet). In Scenario context:
- Collect relevant Data
- Conceptualize you data into Scenarios (Insights)
- Make a choice in what Scenario you believe in
- Make your bet and plan your actions for the Scenario you are choose
Scenario Thinking can be painful. It requires insightful and analytical individuals to create relevant scenarios. You could start with Lightweight scenarios. Then use the perspective of existing customers and users and create scenarios for them. The use of lightweight scenarios drastically reduces complexity, but it will also reduce the strategic value of scenario planning.
Attached are:
- Scenario Tool - description
- Scenario Planning - a short description for fast Scenario creation
- A review for using Scenario as a tool strategy and development
- Driving Forces - the underlying tool for creating Scenarios
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Tool #4: Opportunity Scoring
There is never a shortage of ideas or oportunities. But which ones are we to pursue? Can we use some metrics for evaluation? The Opportunity Scoring model is developed by Anthony Ulwick in his work with Outcome Driven Innovation. It is based based on the "Job To Be Done" methodology and how to deliver products that matters. You can use it to evaluate different opportunities based on two dimensions: Customer Importance (for getting the Job Done) and Customer Satisfaction (with his/her existing solution).
By looking at these two diemnsions we can identify Underserved Markets and real opportunities. You can use it to guide discussions and also as a basis for customer research.
By looking at these two diemnsions we can identify Underserved Markets and real opportunities. You can use it to guide discussions and also as a basis for customer research.
Perfect for creating your roadmap and defining the order in your development.
Attached are three objects:
- Opportunity scoring overview
- Quantifying your customers unmet need ( Opportunity Scoring ODI)
- Prioritization Techniques by Daniel Zacarias including Opportunity Scoring
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Tool #5: Customer Journey design
2014, rainy November day: I was angry with the Swedish telecom operator TELIA once again. It was hard to be a small company and get the right service and offer. It was not about the price; in fact, I was willing to spend more. But we didn't click. I was looking for other alternatives.
2018, an even rainier November day in Stockholm: I was dancing in the rain. Telia, the notorious Telecom Operator, delivered a proactive and excellent service again. What happened?
In 2016, Telia became obsessed with Customer Experience (The new CEO Helene Barnekow made it happen). The customer journey became a tool they started using. The Telia team had mapped the small company experience, which was filled with pain points. Step by step, they changed the touchpoints and services.
This phenomenal transition was guided by the tool "Customer Journey design". An invaluable tool for all Product Managers to experience the customer perspective
Attached are:
- Customer Journey Design tool - Overview
- A great description by Sofia Ohlson, Lumoa
- Research article on Customer research and Journeys
- A presentation by Zornitsa Nikolova, Leanify on how she helöps clients build Customer Journeys
- A presentation by Maira Malik on how Tesla has built their Customer Journeys
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Tool #6: Minimum Viable Product (MVP)
We have always created prototypes, pilots, Proof of Concepts. Still, the MVP-thinking changed everything. The MVP is not an isolated activity or a prototype; it is a part of a bigger picture. The picture of speeding up product development based on insights. The MVP plays a vital role in the learning process. We need to understand the customer and stakeholder response.
MVP is a tool for feedback. This is vital for the usage of the MVP. It is not primarily a commercial product but a tool for feedback. The MVP generates a solid foundation to discuss and gather relevant feedback from users. Traditional prototypes focus on testing product functionality and technology. The MVP tests the critical components of your product business.
To achieve this, you need to challenge what MVP you are building. It can be an algorithm, a process, a price list, or the delivery of your product.
The MVP thinking gained traction from the book "Lean Startup" by Eric Ries. It is today used widely but not optimally.
Rethink and challenge the way you use MVP in your company. Are you testing the critical stuff in your business? Have you built a functional feedback loop?
Attached are:
- MVP overview
- Extensive presentation by Eric Ries on MVP
- Puttin the MVP into a context and establishing a terminology
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Tool #7: A/B Testing
I remember a discussion with the UX director at one of Sweden's leading tech companies. We discussed products and usage. And I asked her why they had been so successful. "It's all about testing." She was obsessed with testing design and usability from step one in the development process to the final product.
Her favorite way of testing was A/B testing. It was easy to analyze the results and easy to create the tests. And by choosing the right alternatives, they had learned to extract lots of data from the analyses.
A/B testing is a simple way to compare two alternatives. From the comparisons, you can get different responses to how many respond or how quick they respond or the quality of response. The method is almost 100 years old and was at the time not designed for Internet ads ;-). Many of us have been using pairwise comparisons, QFD, or conjoint analysis. The A/B testing is the simplest case in these statistical methods.
American Express perfected their direct marketing campaigns using A/B testing in the 80s and 90s.
The fundamental math behind the model is the same, but the real-time environment makes it more powerful. Today multiple tools are available for testing websites and ads on the web, making the tests faster, cheaper, and more powerful.
Use the A/B testing when you want to:
- develop new products or features
- design online campaigns
- to improve the UX
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