The Program - Nürnberg January 2024

Designed to take product action no matter what!


Our mission: Create products to be proud of

Program Goal: Sharpen your Product Management skills

Welcome to the Productbeats Program! This is a unique opportunity to unlock your potential in product management and achieve professional growth. Join our program and gain the skills and knowledge to excel in the dynamic field of product management.

The Productbeats Program is designed to sharpen your product management with thinking, tools and practical tips necessary to drive product success. Through a concentrated curriculum, practical exercises, co-learning and expert guidance, you will develop a solid excellence in product management and enhance your magic-making abilities. Get to know more about The Program contents in the video to the right.
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You’ll experience a dynamic, multi-modal way of learning. Receive pragmatic tips from the industry’s most prominent companies. See the latest research from FORTIS and BTH (Europe's leading research teams in Software engineering).


We are witnessing major shifts in all industries - from music to telecommunication, payments to transportation. In all our organizations there is also a change happening in ways of working, developing, and selling. This change can fuel your company's growth or jeopardize your success. At Productbeats, we have gathered the cornerstones for product success in changing markets.


1. Understanding the logic of a moving market through the Situational Intelligence Framework

2. Defining your long-term core to leverage on while delivering short-term success, based on the Speed Layer Methodology

3. Designing strategies meant to be used, not just presented,

with our Strategy Creation Framework

4. Building the right product through value-driven Product Planning

5. Deploying sound Product Thinking based on the 11 principles of Product Management Success

I've learnt a lot, exactly what I was looking for. I'll have a better grip on the product management role going forward.
David Van Kemenade, Red Bee Media
Very enjoyable to learn and study in workshop groups together with wonderful people.
Christian Von Bennigsen, CAB Group
The course was very interesting and helped me reflect on how I can perform better in my current role. I thought the online sessions were great, and actually don't think I missed too much vs being in person.
Ehren Stowers, Red Bee Media
The program was even better than I expected, plus nice environment, nice people, nice atmosphere, Thank you!
Jan Goerlich, SAAB
I very much liked the content of the syllabus, as it gives a 360 overview of what makes a great PM. I also found the format very engaging overall, with a mix of self-thinking sessions, breakout discussion sessions into smaller groups, and discussions in the larger group involving the trainer.
Marine Tirand, Avinode
This is the best course if you want to understand the product management role. The content was very enlightening, and the many good discussions were really good for my learning.
Ximena Velasco, Hyper Island
Good structure! The course gave me a clear view on what I need to cover in my role. Also gave me an insight in how to do things and an understanding in working in different speeds. From this course I also learn that we are doing things great at our company and a more explanation on why we handling stuff as we do.
Sara Ström, Atlas Copco
Extremally Interesting discussions with team and teachers knowledgably in their fields. Also a pep course to understand your worth as a Product Manger. And a clear goals and objectives to prepare for the ISPMA examination ahead.
Helene Wahlqvist, Palette Software
It gave me a  full understanding of a product management framework and the responsibilities. I would like my colleagues to have the same as I do.
Patrik Lundgren, Bisnode
I was impressed by how down to earth the trainers were, it instantly felt as a very friendly and open-minded environment. One thing that I value highly is the close interactions with other PMs, leading to a greater understanding of our shared challenges and inspiration for alternative solutions to them.
Johan Alfvén, Accedo
Very good content and very useful for my work. Great combination of lectures and team discussions.
Mats Henriksson, Teledyne FLIR
This course is one of the best I have ever taken in my entire Product Management career, and I am glad I was admitted to take this course.
Clement, PayedIn
Very good structure of the course set-up, calm, pedagogic and knowledgeable tutors, especially Henrik who has led us through most of the material in a very good way.
Anette Sandegård, ASSA ABLOY
This course covered a wide range of aspects with regards to the Product Manager role and it involved numerous frameworks and methods I can take away and apply to my specific situation. I also really enjoyed the collaboration from the other participants in this course, they seem to be very experienced.
Jonny Balchin, BGS Services
Insightful course, wonderful structure. Love the sessions as planned (2 per week). Much better than having all in 3 full days in a row, let me digest. Henrik is an AWSOME instructor and the instructional design for the sessions lead but him were impeccable. Videos and the syllabus are very good. Together with the sessions create a perfect mix for learning. Productbeats is a wonderful context to learn
Jose Uribe, All-in Global
Very clear presentations with well defined (and very relevant) content, well delivered.
Maria Gianneli, Gyros Protein Technologies
I have thoroughly enjoyed all the sessions within the course. It has realigned my product thinking to be more specific and directed, resulting in me being more effective within my role. The practical examples have really helped with understanding and possible implementation from my side and should definitely continue!
Tanille Jessop, Netstock
I have learnt a lot throughout the course, I feel more experienced in my job, more confident that I can better handle tasks, and ready for any challenges that may lie ahead. The course overall was fun, exciting and informative. I enjoyed that it was hands on, and the opportunity to meet and work together with people of similar proficiencies.
Joanne Watts, BGS Services
Really great. The contextualization of the rigid and square Syllabus was great. Also, working in the digital area for almost 10 years, it involved a lot of known situations and things that I have experienced. The course did deliver top notch!!
Oscar Dahlberg , Volvo Cars
Fun, modern, and intelligent way of getting s__t done
Erika Glas, Arbetsförmedlingen
Well-structured It gives real solutions to real problems One of the best trainings I have ever attended
Zoltán Menyhei, GIRO Zrt


 The Program is designed for professionals who have been working within the product management space and have an experience in the field.

1. Product Manager
2. Senior Product Owners
3. CPOs, Head of Products
4. Portfolio and Platform Managers

► Extended or changed responsibility for the product team
► You shall build a plan to double the product profit in three years
► You have received a new role in the product organization 
 ► New demands on the product team and on the product manager

In most cases a change has occured, that forces us to upgrade your product actions and thinking. 


The Program evolves your product thinking and capability to act no matter what. Our participants often mention that they are fueled with skills to:

►  Design a product strategy to believe in
►  Be one step ahead of the market and competition
►  Increase Product Value without adding more resources 
►  Manage a product team without the formal mandate
►  Enhance the Product Offering

And after The Program you can bring with you: an internationally approved certicate as well as new product friends.

Participants can choose to get hands on support with existing product challenges.  


Over the years, we've stood beside global giants, guiding them through change and helping them harness their technology to create a sustainable competitive edge. Our approach has not only defended their market positions but has also expanded their product business.
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Evolved a common way of working. 
Strengthened new teams with product thinking.

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Organized internal conferences to enhance product thinking and mission based workshops. 

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Mission based  trainings to build readiness for launch.

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Run continuous programs for strategic product managers.
Run product marketing programs.

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Enhance product thinking and establish common way of working.

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Wrapped Program to build a solid Product Management knowledge.

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Mission based trainings to build executable strategies.

Nürnberg January 2024 Cohort

Click here to see the full agenda and covered topics

Session Date & Time
Day 1 Online 17th Jan 2024  09:00-10:00
Day 2 Online 19th Jan 2024  09:00-12:00
Day 3 On-Site (Nürnberg) 24th Jan 2024  09:00-17:00

Day 4 On-Site (Nürnberg) 25th Jan 2024   09:00-17:00

Day 5 Online 12th Feb 2024    Depends on choice (See full agenda)

Day 6 Online  14th Feb 2024   Depends on choice (See full agenda)


  • All times are in Central European Time

Contact our program advisor for more information

+49 73 236 9034

Program Advisor