Stockholm Product Conference

24 seats left for Early Bird prices before 30th of April 

Stockholm Product Conference

24 seats left for Early Bird prices before 30th of April 

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Stockholm Product Conference

Product Management in Turbulent Times

We are living through a moment of transformation. The fast-moving, tech-driven business world is reshaping the very core of product management. Complexity is rising. Strategic choices matter more. Product Teams face new competition, new borders, and new business models. In a geopolitical uncertainty, with shifting markets, and AI disruption - this is not business as usual.

And yet, it’s also a time of remarkable possibility.

The rules of the product game are being rewritten. While many of us are focused on keeping the product portfolio alive, the true opportunity lies in re-imagining how we create, deliver, and capture value. Business models are evolving. Delivery processes are being reinvented. It’s time to upgrade our product management game. And still keep the success formula of our product business. 

  • We need to move faster—without losing clarity.
  • Expand into new markets—without losing focus.
  • Create value—while managing risk.

That’s why we’re creating a space for bold product professionals.

The Stockholm Product Conference is where B2B product leaders, thinkers, and doers come together to connect, reflect, and level up. Whether you’re navigating software, hardware, platforms, AI, or ecosystems - you’ll find the insights, tools, and energy to help you build products that matter in 2025 and beyond. (NOTE only 100 seats available) 

Expect a dynamic format, high-value sessions, and real-world conversations. This is not a passive conference - it’s a working space for navigating the complexity and opportunity of our times.

PLUS: Four powerful workshops to go deeper into your craft:
  • Value Logic – Crafting product value that drives growth.
  • Industrial Product Management – Mastering complexity in industrial ecosystems.
  • Re-Platforming Your Product – The latest research and playbooks.
  • Driving Success – Tools and practices to lead through uncertainty.

11th of September 

The Product Leadership Day 

The Stockholm Product Conference is grounded in the real-world product situations we face in today’s fast-changing landscape. Throughout the day, we’ll explore how product teams are navigating:

  • Shifting customer behavior and expectations
  • A flood of ideas and overwhelming requirements
  • Rising demands on security and compliance
  • New ecosystem logic and platform dynamics
  • Capturing value from emerging technologies
  • Evolving customer usage to unlock new value
  • Managing risk while staying fast and focused


And most of all creating Products to be Proud of!


These aren’t abstract trends—they’re daily challenges for product leaders across industries.


Real Stories. Real Solutions.

You’ll hear firsthand how leading companies are responding to the pressure and potential of our times:


🌟 Backlight – Building tools for a changing media landscape

🌟 LumenRadio – A success story in packaging breakthrough technology

🌟 Scania – Re imagining ecosystems for the future of transport

🌟 Sectra – Evolving customer usage with new technology
🌟 Irdeto – Managing Risks with Solutions


And from thought leaders pushing the boundaries of what product management can be:


🌟 Nesrine Changuel – Designing products w.emotional connection

🌟 Prof. Daniel Mendez – Building stronger product capabilities 
🌟 Juliette Vernel - Specialist in  Industrial Product Management

🌟 Büsra Coşkuner – Making metrics work in fast-moving markets

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Workshop 10th and 12th of September

WORKSHOPS 

In a world of complex product challenges, these expert-led workshops offer practical tools, proven models, and deep insights to take your product to the next level. On September 10, dive into Product Re-platforming & Customer Migration, based on Productbeats latest research on large-scale transitions, or join Industrial Product Management workshop to learn how to lead across hardware, software, and services in tech-heavy B2B environments. After the conference, on September 12, sharpen your strategy in Value Logic for Tech-Intensive Markets, built on the Value-Based Product Marketing framework, or explore Making an Impact with Metrics with Büşra Coşkuner—focusing on defining and using metrics that drive real outcomes.

These workshops are your chance to go deeper, guided by experts who know what it takes to succeed.

10th of Sep  - Product Re-Platforming 

Delivered by Magnus Billgren 

All products age - and sooner or later, re-platforming becomes inevitable. But rebuilding the product is only half the challenge. Moving customers, data, and integrations to the new platform is where the real complexity lies.


In this session, we explore how to approach Product Transitioning strategically. Learn how to manage the triple-tech challenge (legacy, new build, migration), avoid common pitfalls, and turn a risky transition into a business opportunity.


Re-platforming done right improves scalability, security, and customer value—while positioning your product for long-term success.

Magnus Billgren is a leading voice in B2B product strategy. In 2024, he led a practitioner research group tackling the toughest product challenges: re-platforming and customer migration. His work has guided companies through high-risk transitions - turning potential failure into major commercial and technical success. 

Write your awesome label here.
Write your awesome label here.

10th of Sep - Next generation of
Industrial Product Management 

delivered by Juliette Vernel 

Join us for a hands-on workshop tailored for product professionals tackling the distinct challenges of industrial and enterprise settings - with a key focus on how to grow your business using the resources you already have.


Capture and Monetize Value with Product Economics

Learn to shape pricing, and unlock new revenue streams. Helping you identify the right financial levers to work with. This is about turning your product into a true business engine.


Evolve Your Offering

Don’t limit your product to what your dev team can build. Explore how to package, bundle, servitize, and create offerings that capture value.


Master Your Value Logic

Understand how your product delivers value. This skill fuels smarter go-to-market strategies, sharper messaging, and more effective pricing models.


Turn Ideas into Deliverables

Learn how to take ideas, requirements, and market needs and transform them into something your development team can actually build - and your customers will love.


Take Ownership of Your Product Business

Go beyond the job description. Discover what product ownership really means and how embracing this mindset gives you greater influence and impact than you might realize.


Whether you're early in your product journey or looking to sharpen your edge, this workshop will give you actionable insights to accelerate your product - and your career.

Juliette Vernel is a Product Management Specialist at NextGen Value, renowned for her expertise in industrial B2B product management. She has been instrumental in developing market-driven product management practices, particularly tailored for industrial companies. 

12th of Sep - Metrics that Matters 

Delivered by Büsra Coskuner

In a fast-moving world, we must rethink how we lead—and how we measure success. Traditional metrics can block progress instead of guiding it. Product teams need meaningful, actionable metrics that align with real goals and drive impact.


In the workshop.

  • Identify the right metrics—even for complex goals
  • Build a custom metrics tree that connects product and business
  • Learn how to deploy and engage your team in Metrics


Forget vanity metrics. Learn how to measure what really matters.

Büşra Coşkuner is a product coach with 15+ years of experience helping teams at Doodle, Telekom Deutschland, and home24 drive meaningful results. She’s known for her sharp, practical approach to product impact and success metrics - helping teams focus on what truly moves the needle.

Write your awesome label here.
Write your awesome label here.

12th of September - Enhance your Product Sales with Value Logic 

Delivered by Magnus Billgren 

Build Messaging Customers Can Believe In


In a time of AI-generated noise and artificial messaging, B2B companies need marketing that’s grounded in real value. This workshop helps you build a message architecture that aligns product, marketing, and sales - and earns customer trust.


Using the proven Value Development Model (Discover, Design, Connect, Convey), you’ll learn how to define your product’s value logic and turn it into sharp, credible messaging that drives positioning, pricing, and sales growth

Led by Magnus Billgren, author of Value-Based Product Marketing for B2B, this methodology has helped companies like Dana, Intel, Saab, Ericsson, Etac, and Atlas Copco cut through the noise and stand out in their markets.

Time overview

MODULE and Delivery  Date  Time Topic
The Conference
 11th of Sep 2024 08:30-17:00 Product Management in
Turbulent Times
The Workshop #1 10th of Sep 2024 08:30-16:30 Product Re-platforming and Customer Migration
The Workshop #2 10th of Sep 2024 08:30-16:30 Next generation of
Industrial Product Management
The Workshop #3 12th of Sep 2024 08:30-15:00 Metrics that Matters
The Workshop #4 12th of Sep 2024 08:30-15:00 Enhance your Product Sales with Value Logic 

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