The Program℗

Designed to take product action no matter what!

The Program℗ for Product Professionals

The Program℗ is designed for product professionals with an ambition to create products to be proud of. It is especially valuable in the context of change, where it becomes the foundation to lean upon. The overall aim of The Program℗ is to make participants GROK product management. The Program℗ is based on solid  experience from 200+ projects, research, 50+ product experts, and over 500 participants. 

I've learnt a lot, exactly what I was looking for. I'll have a better grip on the product management role going forward.
David Van Kemenade, Red Bee Media
Very enjoyable to learn and study in workshop groups together with wonderful people.
Christian Von Bennigsen, CAB Group
The course was very interesting and helped me reflect on how I can perform better in my current role. I thought the online sessions were great, and actually don't think I missed too much vs being in person.
Ehren Stowers, Red Bee Media
The program was even better than I expected, plus nice environment, nice people, nice atmosphere, Thank you!
Jan Goerlich, SAAB
I very much liked the content of the syllabus, as it gives a 360 overview of what makes a great PM. I also found the format very engaging overall, with a mix of self-thinking sessions, breakout discussion sessions into smaller groups, and discussions in the larger group involving the trainer.
Marine Tirand, Avinode
This is the best course if you want to understand the product management role. The content was very enlightening, and the many good discussions were really good for my learning.
Ximena Velasco, Hyper Island
Good structure! The course gave me a clear view on what I need to cover in my role. Also gave me an insight in how to do things and an understanding in working in different speeds. From this course I also learn that we are doing things great at our company and a more explanation on why we handling stuff as we do.
Sara Ström, Atlas Copco
Extremally Interesting discussions with team and teachers knowledgably in their fields. Also a pep course to understand your worth as a Product Manger. And a clear goals and objectives to prepare for the ISPMA examination ahead.
Helene Wahlqvist, Palette Software
It gave me a  full understanding of a product management framework and the responsibilities. I would like my colleagues to have the same as I do.
Patrik Lundgren, Bisnode
I was impressed by how down to earth the trainers were, it instantly felt as a very friendly and open-minded environment. One thing that I value highly is the close interactions with other PMs, leading to a greater understanding of our shared challenges and inspiration for alternative solutions to them.
Johan Alfvén, Accedo
Very good content and very useful for my work. Great combination of lectures and team discussions.
Mats Henriksson, Teledyne FLIR
This course is one of the best I have ever taken in my entire Product Management career, and I am glad I was admitted to take this course.
Clement, PayedIn
Very good structure of the course set-up, calm, pedagogic and knowledgeable tutors, especially Henrik who has led us through most of the material in a very good way.
Anette Sandegård, ASSA ABLOY
This course covered a wide range of aspects with regards to the Product Manager role and it involved numerous frameworks and methods I can take away and apply to my specific situation. I also really enjoyed the collaboration from the other participants in this course, they seem to be very experienced.
Jonny Balchin, BGS Services
Insightful course, wonderful structure. Love the sessions as planned (2 per week). Much better than having all in 3 full days in a row, let me digest. Henrik is an AWSOME instructor and the instructional design for the sessions lead but him were impeccable. Videos and the syllabus are very good. Together with the sessions create a perfect mix for learning. Productbeats is a wonderful context to learn
Jose Uribe, All-in Global
Very clear presentations with well defined (and very relevant) content, well delivered.
Maria Gianneli, Gyros Protein Technologies
I have thoroughly enjoyed all the sessions within the course. It has realigned my product thinking to be more specific and directed, resulting in me being more effective within my role. The practical examples have really helped with understanding and possible implementation from my side and should definitely continue!
Tanille Jessop, Netstock
I have learnt a lot throughout the course, I feel more experienced in my job, more confident that I can better handle tasks, and ready for any challenges that may lie ahead. The course overall was fun, exciting and informative. I enjoyed that it was hands on, and the opportunity to meet and work together with people of similar proficiencies.
Joanne Watts, BGS Services
Really great. The contextualization of the rigid and square Syllabus was great. Also, working in the digital area for almost 10 years, it involved a lot of known situations and things that I have experienced. The course did deliver top notch!!
Oscar Dahlberg , Volvo Cars
Fun, modern, and intelligent way of getting s__t done
Erika Glas, Arbetsförmedlingen
Well-structured It gives real solutions to real problems One of the best trainings I have ever attended
Zoltán Menyhei, GIRO Zrt

Product professionals evolve with The Program℗

I've learnt a lot, exactly what I was looking for. I'll have a better grip on the product management role going forward.

David Van Kemenade, Red Bee Media

Very enjoyable to learn and study in workshop groups together with wonderful people.


Christian Von Bennigsen, CAB Group 

The course was very interesting and helped me reflect on how I can perform better in my current role. I thought the online sessions were great, and actually don't think I missed too much vs being in person.

Ehren Stowers, Red Bee Media

The program was even better than I expected, plus nice environment, nice people, nice atmosphere, Thank you!



Jan Goerlich, SAAB

I very much liked the content of the syllabus, as it gives a 360 overview of what makes a great PM. I also found the format very engaging overall, with a mix of self-thinking sessions, breakout discussion sessions into smaller groups, and discussions in the larger group involving the trainer.

Marine Tirand, Avinode

This is the best course if you want to understand the product management role. The content was very enlightening, and the many good discussions were really good for my learning.


Ximena Velasco, Hyper Island

Good structure! The course gave me a clear view on what I need to cover in my role. Also gave me an insight in how to do things and an understanding in working in different speeds. From this course I also learn that we are doing things great at our company and a more explanation on why we handling stuff as we do.

Sara Ström, Atlas Copco

Extremally Interesting discussions with team and teachers knowledgably in their fields. Also a pep course to understand your worth as a Product Manger. And a clear goals and objectives to prepare for the ISPMA examination ahead.


Helene Wahlqvist, Palette Software 

It gave me a  full understanding of a product management framework and the responsibilities. I would like my colleagues to have the same as I do.




Patrik Lundgren, Bisnode

I was impressed by how down to earth the trainers were, it instantly felt as a very friendly and open-minded environment. One thing that I value highly is the close interactions with other PMs, leading to a greater understanding of our shared challenges and inspiration for alternative solutions to them.

Johan Alfvén, Accedo

Very good content and very useful for my work. Great combination of lectures and team discussions.




Mats Henriksson, Teledyne FLIR

This course is one of the best I have ever taken in my entire Product Management career, and I am glad I was admitted to take this course.



Clement, PayedIn

Very good structure of the course set-up, calm, pedagogic and knowledgeable tutors, especially Henrik who has led us through most of the material in a very good way.




Anette Sandegård, ASSA ABLOY

This course covered a wide range of aspects with regards to the Product Manager role and it involved numerous frameworks and methods I can take away and apply to my specific situation. I also really enjoyed the collaboration from the other participants in this course, they seem to be very experienced.


Jonny Balchin, BGS Services

Insightful course, wonderful structure. Love the sessions as planned (2 per week). Much better than having all in 3 full days in a row, let me digest. Henrik is an AWSOME instructor and the instructional design for the sessions lead but him were impeccable. Videos and the syllabus are very good. Together with the sessions create a perfect mix for learning. Productbeats is a wonderful context to learn

Jose Uribe, All-in Global

Very clear presentations with well defined (and very relevant) content, well delivered.





Maria Gianneli, Gyros Protein Technologies

I have thoroughly enjoyed all the sessions within the course. It has realigned my product thinking to be more specific and directed, resulting in me being more effective within my role. The practical examples have really helped with understanding and possible implementation from my side and should definitely continue!

Tanille Jessop, Netstock

I have learnt a lot throughout the course, I feel more experienced in my job, more confident that I can better handle tasks, and ready for any challenges that may lie ahead. The course overall was fun, exciting and informative. I enjoyed that it was hands on, and the opportunity to meet and work together with people of similar proficiencies.

Joanne Watts, BGS Services

Really great. The contextualization of the rigid and square Syllabus was great. Also, working in the digital area for almost 10 years, it involved a lot of known situations and things that I have experienced. The course did deliver top notch!!

Oscar Dahlberg , Volvo Cars 

Fun, modern, and intelligent way of getting s__t done




Erika Glas, Arbetsförmedlingen

Well-structured It gives real solutions to real problems One of the best trainings I have ever attended



Zoltán Menyhei, GIRO Zrt

THE STORY ON WHICH WE HAVE BUILT THE PROGRAM℗

Navigate the ever-changing landscape of Products 

The Program℗ is based on a story.  A story that we have heard from thousands of Product Professionals. It is not about learning a new tool or a new framework. It is about adapting to the context and handling the continuous change. Choosing the right tool at the right time. Product management is contextual. Every situation is unique. The secret is to build skills to act strategically, no matter what.  We call it GROK product management. 

So, here is the story and problem on which The Program℗ is built: 

1. YOU ARE READY

The product roadmap is done. The strategy is set. You are ready. You have the product experience, attended product management meet-ups, strengthened your capabilities with  some e-learnings. Everything has helped you reach the point where you are. You are ready to deliver success...

...but...

2. THE GAME IS CHANGING

The Product area is in constant movement. What was true yesterday is no longer valid. AI. or some other technology, has changed the game. The old competitors have developed new products and new competitors have entered the market. The financial situation changed more rapidly than you could ever imagine. And in the middle of everything there is an internal re-org.   All the plans you have made are not so phenomenal any more...

...What do you do? 

3.  PRODUCT ACTION NO MATTER WHAT

As a product professional you still need to deliver and generate customer value. The product still needs to get launched, the development must be guided and monetized. You can make it happen. You know how to lead products to success. Because you have grokked product management!

To adapt to the new normal demands deep, solid product skills combined with leadership.  Giving you the capability to deliver Product Action No Matter What!
The Story above is fundamental to the Program. We dig deeper and help you adapt and relate to all models and tools available. The Program℗ is based on solid  experience from 200+ projects, research, 50+ product experts, and over 500 participants. It will help you GROK product management
About The Program℗
The Program℗ is built around weekly themes containing workshops, discussions, exercises and self studies (actions, readings, and viewing). The training is guided with modern learning tools and models.

The weekly themes are:
Week 1:  Product  Growth - establishing the product as an engine for growth
Week 2:  Product actions "No matter what" - the secret sauce of product management
Week 3:  Evolve the craftsmanship - prioritization models and smart product planning
Week 4:  Orchestration - Collaborating with stakeholders
Week 5:  Get it Done  - use the new skills
Week 6:  Product Leadership - principles for successful product management

Eight cohorts per year. Two of them are face to face in Stockholm.

What you will bring with you
The Program℗ evolves your product thinking and capability to act no matter what. Our participants often mention that they are fueled with skills to:

►  Design a product strategy to believe in
►  Do Discovery to build insight
►  Build Monetization plans including revenue stream creation
►  Manage a product team without the formal mandate
►  Welcome changes. and see them as a fuel for evolving 

And after The Program℗ you also bring with you: an internationally approved certificate as well as new product friends.
Who is The Program℗ for?
 The Program℗ is designed for professionals who have been working within the product management space and have an experience in the field.

TYPICAL ROLES
1. Product Manager
2. Senior Product Owners
3. CPOs, Head of Products
4. Service Managers
5. Portfolio and Platform Managers

TYPICAL SITUATIONS 
► Extended or changed responsibility for the product team
► You have received a new role in the product organization 
► New demands on the product team and on the product manager

In most cases there is a change that has occured, that forces us to rethink the product role. 
The Program℗ Methodology
We emphasize turning knowledge into actions!

Your entire learning journey is guided by the Program Guardian and is supported by our modern learning system.

Live sessions and online workshops led by thought leaders and industry experts provide interactive learning experiences. Each session contains theory, cases and exercises.

You will have access to comprehensive reference materials to deepen your understanding and support your actions. 3 hours of films, the book "Expand Your Product Thinking", research papers, reference books and a digital product management knowledge bank.  

You will experience seven 3-hour OnLive workshops, complemented by 3 to 6 hours of self-paced activities doing actions, watching videos, and reading reference documentation. 
The Program℗ price
The price of The Program℗ is €3750. 
That covers all sessions, documentation, certification test, access to knowledge bank for 12 months, coaching session, access to product software to leverage up your game. 

There is also an opportunity to apply for a scholarship. 

FAQ

Frequently asked questions

Is it the right training for me?

This is the most important question of them all. Normally there are four perspectives you need to evaluate:
1. The scope of the training - does it cover areas you believe are necessary?
2. The level of the training - is the level of learnings relevant for you?
3. The format of the training - does the structure of the training fit your agenda?
4. The supplier and trainers - does the supplier have a proven track record that you believe in.

Who is The Program℗ for?

Product People include Product Managers, Product Owners, Architects, Head of Product. Basically, all product professionals in a situation where you need to increase your product management capability.

How often does The Program℗ run?

The Program℗ runs several cohorts throughout the year to accommodate different schedules and demands.

How long does each cohort last?

The duration of each cohort depends on the format. Online cohorts  meet once or twice a week for three hours over the span of approximately two months.  On the other hand, face-to-face cohorts gather for four full days, spread out over the course of a month, providing an immersive and focused learning experience.

Is The Program℗ conducted entirely online, or are there on-site options available?

We offer both online and face-to-face cohorts, allowing participants to choose the format that best suits their preferences and location.

What is the advantage of the online sessions?

The main advantage is found the digital classroom. There the workshops become more intense a digital relations are built. The possibility to integrate the training with you regular job with no travel time are additional advantages of the online sessions. the duration of the digital programs is 8 weeks which makes it a better learning experience.  However, the magical meetings between product people from around the world is always a special thing in the face-to-face cohorts.

What is the advantage of the on-site sessions?

Physical presence offers the possibility for focused time away, spontaneous interactions with other participants, face-to-face networking and sharing in a comfortable environment. You are also able to take the certification test with your new network cheering you on.

Are there any specific technical requirements for joining the online cohorts?

To participate in the online cohorts, you will need a very good internet connection, a computer or device capable of running the required software, and access to audio and video capabilities for interactive sessions.

Can I join The Program℗ if I have prior commitments during the scheduled cohort dates

While we encourage participants to fully commit to The Program℗ and attend all sessions, we understand that certain circumstances may arise. If you have specific concerns or conflicts, please reach out to our team, and we will do our best to provide guidance or explore possible solutions.
Program Advisor