The Program℗ for Product Professionals
The Program℗ is designed for product professionals with an ambition to create products to be proud of. It is especially valuable in the context of change, where it becomes the foundation to lean upon. The overall aim of The Program℗ is to make participants GROK product management. The Program℗ is based on solid experience from 200+ projects, research, 50+ product experts, and over 500 participants.
Product professionals evolve with The Program℗
I've learnt a lot, exactly what I was looking for. I'll have a better grip on the product management role going forward.
David Van Kemenade, Red Bee Media
Very enjoyable to learn and study in workshop groups together with wonderful people.
Christian Von Bennigsen, CAB Group
The course was very interesting and helped me reflect on how I can perform better in my current role. I thought the online sessions were great, and actually don't think I missed too much vs being in person.
Ehren Stowers, Red Bee Media
The program was even better than I expected, plus nice environment, nice people, nice atmosphere, Thank you!
Jan Goerlich, SAAB
I very much liked the content of the syllabus, as it gives a 360 overview of what makes a great PM. I also found the format very engaging overall, with a mix of self-thinking sessions, breakout discussion sessions into smaller groups, and discussions in the larger group involving the trainer.
Marine Tirand, Avinode
This is the best course if you want to understand the product management role. The content was very enlightening, and the many good discussions were really good for my learning.
Ximena Velasco, Hyper Island
Good structure! The course gave me a clear view on what I need to cover in my role. Also gave me an insight in how to do things and an understanding in working in different speeds. From this course I also learn that we are doing things great at our company and a more explanation on why we handling stuff as we do.
Sara Ström, Atlas Copco
Extremally Interesting discussions with team and teachers knowledgably in their fields. Also a pep course to understand your worth as a Product Manger. And a clear goals and objectives to prepare for the ISPMA examination ahead.
Helene Wahlqvist, Palette Software
It gave me a full understanding of a product management framework and the responsibilities. I would like my colleagues to have the same as I do.
Patrik Lundgren, Bisnode
I was impressed by how down to earth the trainers were, it instantly felt as a very friendly and open-minded environment. One thing that I value highly is the close interactions with other PMs, leading to a greater understanding of our shared challenges and inspiration for alternative solutions to them.
Johan Alfvén, Accedo
Very good content and very useful for my work. Great combination of lectures and team discussions.
Mats Henriksson, Teledyne FLIR
This course is one of the best I have ever taken in my entire Product Management career, and I am glad I was admitted to take this course.
Very good structure of the course set-up, calm, pedagogic and knowledgeable tutors, especially Henrik who has led us through most of the material in a very good way.
Anette Sandegård, ASSA ABLOY
This course covered a wide range of aspects with regards to the Product Manager role and it involved numerous frameworks and methods I can take away and apply to my specific situation. I also really enjoyed the collaboration from the other participants in this course, they seem to be very experienced.
Jonny Balchin, BGS Services
Insightful course, wonderful structure. Love the sessions as planned (2 per week). Much better than having all in 3 full days in a row, let me digest. Henrik is an AWSOME instructor and the instructional design for the sessions lead but him were impeccable. Videos and the syllabus are very good. Together with the sessions create a perfect mix for learning. Productbeats is a wonderful context to learn
Jose Uribe, All-in Global
Very clear presentations with well defined (and very relevant) content, well delivered.
Maria Gianneli, Gyros Protein Technologies
I have thoroughly enjoyed all the sessions within the course. It has realigned my product thinking to be more specific and directed, resulting in me being more effective within my role. The practical examples have really helped with understanding and possible implementation from my side and should definitely continue!
Tanille Jessop, Netstock
I have learnt a lot throughout the course, I feel more experienced in my job, more confident that I can better handle tasks, and ready for any challenges that may lie ahead. The course overall was fun, exciting and informative. I enjoyed that it was hands on, and the opportunity to meet and work together with people of similar proficiencies.
Joanne Watts, BGS Services
Really great. The contextualization of the rigid and square Syllabus was great. Also, working in the digital area for almost 10 years, it involved a lot of known situations and things that I have experienced. The course did deliver top notch!!
Oscar Dahlberg , Volvo Cars
Fun, modern, and intelligent way of getting s__t done
Erika Glas, Arbetsförmedlingen
Well-structured It gives real solutions to real problems One of the best trainings I have ever attended
Zoltán Menyhei, GIRO Zrt
THE STORY ON WHICH WE HAVE BUILT THE PROGRAM℗
Navigate the ever-changing landscape of Products
So, here is the story and problem on which The Program℗ is built:
1. YOU ARE READY
2. THE GAME IS CHANGING
...What do you do?
3. PRODUCT ACTION NO MATTER WHAT
To adapt to the new normal demands deep, solid product skills combined with leadership. Giving you the capability to deliver Product Action No Matter What!
The weekly themes are:
Week 1: Product Growth - establishing the product as an engine for growth
Week 2: Product actions "No matter what" - the secret sauce of product management
Week 3: Evolve the craftsmanship - prioritization models and smart product planning
Week 4: Orchestration - Collaborating with stakeholders
Week 5: Get it Done - use the new skills
Week 6: Product Leadership - principles for successful product management
Eight cohorts per year. Two of them are face to face in Stockholm.
► Design a product strategy to believe in
► Do Discovery to build insight
► Build Monetization plans including revenue stream creation
► Manage a product team without the formal mandate
► Welcome changes. and see them as a fuel for evolving
And after The Program℗ you also bring with you: an internationally approved certificate as well as new product friends.
1. Product Manager
2. Senior Product Owners
3. CPOs, Head of Products
4. Service Managers
5. Portfolio and Platform Managers
► Extended or changed responsibility for the product team
► New demands on the product team and on the product manager
In most cases there is a change that has occured, that forces us to rethink the product role.
Your entire learning journey is guided by the Program Guardian and is supported by our modern learning system.
Live sessions and online workshops led by thought leaders and industry experts provide interactive learning experiences. Each session contains theory, cases and exercises.
You will have access to comprehensive reference materials to deepen your understanding and support your actions. 3 hours of films, the book "Expand Your Product Thinking", research papers, reference books and a digital product management knowledge bank.
You will experience seven 3-hour OnLive workshops, complemented by 3 to 6 hours of self-paced activities doing actions, watching videos, and reading reference documentation.
That covers all sessions, documentation, certification test, access to knowledge bank for 12 months, coaching session, access to product software to leverage up your game.
There is also an opportunity to apply for a scholarship.
Frequently asked questions