The ProductBeats Certification Program

The Program^℗ is based on a story. A story that we have heard from thousands of Product Professionals. It is not about learning a new tool or a new framework. It is about adapting to the context and handling the continuous change. Choosing the right tool at the right time. Product management is contextual. Every situation is unique. The secret is to build skills to act strategically, no matter what. We call it GROK product management.

So, here is the story and problem on which The Program^℗ is built:

The Program^℗ is built around 6 pillars that will help you achieve High Performance Product Management. The program contains workshops, discussions, exercises and self studies. The training is guided with modern learning tools.

The six pillars are:
Pillar 1: Understand the logic of your changing market. How to build Insights.
Pillar 2: Excel in Strategic Operations. How to balance long term with short term deliveries
Pillar 3: Design executable Strategies and understand Product Economics
Pillar 4: Craftmanship - Evolve the right product. From Discovery to Building.
Pillar 5: Evolve your Value Logic. How to market your product successfully.
Pillar 6: Product Leadership - principles for successful product management

Seven cohorts per year. Two of them are Hybrid deliveries and the other ones 100% online delivered.

The Program^℗ evolves your product thinking and capability to act no matter what. Our participants often mention that they are fueled with skills to:

► Design a product strategy to believe in
► Do Discovery to build insight
► Build Monetization plans including revenue stream creation
► Manage a product team without the formal mandate
► Welcome changes. and see them as a fuel for evolving

And after The Program^℗ you also bring with you: an internationally approved certificate as well as new product friends.

The Program^℗ is designed for professionals who have been working within the product management space and have an experience in the field.

TYPICAL ROLES
1. Product Manager
2. Senior Product Owners
3. CPOs, Head of Products
4. Service Managers
5. Portfolio and Platform Managers

TYPICAL SITUATIONS
► Extended or changed responsibility for the product team

► You have received a new role in the product organization
► New demands on the product team and on the product manager

In most cases there is a change that has occured, that forces us to rethink the product role.

We emphasize turning knowledge into actions!

Live sessions and online workshops led by thought leaders and industry experts provide interactive learning experiences. Each session contains theory, cases and exercises.

You will have access to comprehensive reference materials to deepen your understanding and support your actions. 3 hours of films, the books ""Expand Your Product Thinking", research papers, reference books and a digital product management knowledge bank.

You will experience seven 3-hour OnLive workshops, complemented by 3 to 6 hours of self-paced activities doing actions, watching videos, and reading reference documentation.

This is the most important question of them all. Normally there are four perspectives you need to evaluate:

1. The scope of the training - does it cover areas you believe are necessary?

2. The level of the training - is the level of learnings relevant for you?

3. The format of the training - does the structure of the training fit your agenda?

4. The supplier and trainers - does the supplier have a proven track record that you believe in.

Product People include Product Managers, Product Owners, Architects, Head of Product. Basically, all product professionals in a situation where you need to increase your product management capability.

The Program^℗ runs several cohorts throughout the year to accommodate different schedules and demands.

The duration of each cohort depends on the format. Online cohorts meet once or twice a week for three hours over the span of approximately two months. On the other hand, four hybrid delivery mixes 2 days face-to-face with 5 digital sessions, providing an immersive and focused learning experience.

We offer both online and face-to-face hybrid cohorts, allowing participants to choose the format that best suits their preferences and location.

The main advantage is found the digital classroom. There the workshops become more intense a digital relations are built. The possibility to integrate the training with you regular job with no travel time are additional advantages of the online sessions. the duration of the digital programs is 8 weeks which makes it a better learning experience. However, the magical meetings between product people from around the world is always a special thing in the face-to-face cohorts.

Physical presence offers the possibility for focused time away, spontaneous interactions with other participants, face-to-face networking and sharing in a comfortable environment. You are also able to take the certification test with your new network cheering you on.

To participate in the online cohorts, you will need a very good internet connection, a computer or device capable of running the required software, and access to audio and video capabilities for interactive sessions.

While we encourage participants to fully commit to The Program^℗ and attend all sessions, we understand that certain circumstances may arise. If you have specific concerns or conflicts, please reach out to our team, and we will do our best to provide guidance or explore possible solutions.