What's Covered in The Certification Program

The Program^℗ is a comprehensive training program designed to grok the logic of Product Management. Through a combination of live sessions, online workshops, reference material, and quizzes, we cover key knowledge areas that are crucial for success in Product Management. The program is based on 6 Pillars

PILLAR	TOPIC	COMMENT
1. Product Strategy Designing Your Executable Product Strategy	► Rethinking the Product Strategy ► Identify your key Strategic Assets ► Executable Product Strategies	"Your PowerPoint strategy is worthless. Strategy is what you do,"
2. Market Insight Understanding your market opportunities	► Understand your Customer ► Structure your Insight Work ► Insights Tools	"Inspired by the models used in the Intelligence Industry"
3. Build the right Product Discovery and Requirement Management	► Getting the right input with Discovery ► The Requirement Journey ► Prioritization ► Roadmapping	"The Craftmanship of Product Management, we need to be good at it"
4. Sustainable Success Build your long term business today	► Identify your Core ► Evolve your Speed Layers ►Develop your Offering Architecture	"Evolving your sustainable vector of differentiation, builds your long term business."
5. Product Marketing Expanding Your Value	► Value Logic ► Product Positioning ► Communicating Your Product Narrative	"Make your customer trust your marketing with Value Logic"
6. Product Thinking Applying your skills	► Situation based Product Management ► Learn how to apply your Product models	"Product Management is about choosing the right tool at the right time"

The Program^℗, is inspired by the Experience, Research and Product Frameworks. We designed the ISPMA (International Software Product Management Association) framework used in Universities across the globe. With that as a starting point we have been inspired by Product Actions, Product Thought Leaders, and we continuously update the program.

We offer exam-based certifications to verify the expertise and enhance future growth opportunities for software product management professionals. The certification proves your knowledge of industry best practices and demonstrates your commitment to the profession.

NOTE! The Program^℗ refers to the ISPMA framework but is not a limited training on the ISPMA framework. Productbeats is a proud founding member of ISPMA, but we continuously add new findings to ensure our program aligns with the latest advancements in product management.