Build Messaging Customers Can Believe In

In a time of AI-generated noise and artificial messaging, B2B companies need marketing that’s grounded in real value. This workshop helps you build a message architecture that aligns product, marketing, and sales - and earns customer trust.

Using the proven Value Development Model (Discover, Design, Connect, Convey), you’ll learn how to define your product’s value logic and turn it into sharp, credible messaging that drives positioning, pricing, and sales growth

Led by Magnus Billgren, author of Value-Based Product Marketing for B2B, this methodology has helped companies like Dana, Intel, Saab, Ericsson, Etac, and Atlas Copco cut through the noise and stand out in their markets.