Many products have roadmaps. Far fewer have a clear strategy behind them.

Without a clear direction, product and roadmap decisions are often taken without a bigger context, making it difficult to create alignment, communicate the future of the product, and make strong investment decisions.

This workshop helps Product Managers define the desired direction of their product and create alignment around where the product is going… and why.

In this workshop you will learn how to define a product strategy based on explicit choices and trade-offs, communicate it effectively, and translate it into execution and measurable results.

Target group
Product Managers who need to define the desired direction of their product and drive alignment.

This workshop is for you if…

• You struggle in communicating the wanted future of your product 

• Product and roadmap decisions are taken without a bigger context 

• You want to take better investment decisions for your product 

Objectives

After the workshop, you will be able to:

• Define a product strategy based on explicit choices and trade-offs 

• Align stakeholders around a clear direction 

• Translate strategy into execution and measurable results 

Main takeaways

Participants will leave with:

• A clear definition of product strategy (what it is and what it is not) 

• A structured approach to formulate and communicate strategy 

• A model to execute and adapt strategy over time 

Workshop content

• What is a product strategy (and common pitfalls) 

• Strategy building blocks (market, positioning, choices) 

• Trade-offs and decision making 

• Strategy communication (storytelling) 

• Strategy execution and adaptation (OKR, Yearly cycle, push/pull, VUCA, scenarios)

 Juliette Vernel is a Product Management Specialist at NextGen Value, renowned for her expertise in industrial B2B product management. She has been instrumental in developing market-driven product management practices, particularly tailored for industrial companies.