Product Strategy - how to professionally create, communicate and execute.

A strong product strategy creates focus, alignment, and momentum. Yet many product managers experience challenges such as unclear product direction, slow decision-making, growing roadmaps without a clear purpose, and stakeholders with competing priorities. As a result, valuable time is often spent discussing what to do rather than delivering meaningful outcomes.

This workshop provides a practical and structured approach to creating, communicating, and executing product strategies that drive results. You will learn how to define a clear strategic direction, make confident prioritization decisions, align stakeholders around a shared vision, and translate strategy into concrete roadmap choices and day-to-day execution.

TARGET AUDIENCE

Product managers who need to define a clear product direction and create alignment around it.

This workshop is for you if you want to:

• Drive a clearer product direction.
• Work in a more market- and business-driven way.
• Improve stakeholder alignment.
• Create focus and priorities within your roadmap.
• Turn strategy into practical implementation and execution.

KEY TAKEAWAYS

You will leave the workshop with:

• A structured method for developing a clear product strategy.
• The ability to make and communicate strategic choices regarding target customers, positioning, pricing and priorities.
• Practical tools, frameworks, and templates ready to use immediately.
• A clear approach for connecting strategy to roadmap decisions and daily execution.
• Techniques for creating alignment and commitment across stakeholders.

WORKSHOP CONTENT

During the workshop, you will:

• Understand what makes a strong product strategy.
• Identify the key building blocks of a product strategy.
• Formulate a strategy based on market, customer, and business needs.
• Translate strategy into priorities, roadmap decisions, and action.
• Meet like-minded participants with whom you can find solace and support

Camilla Kuylenstierna is a Product Management Specialist at NextGen Value renowned for her expertise in industrial B2B product management. She has been instrumental in developing market-driven product management practices, particularly tailored for industrial companies.