Build better Products with Customer Projects; deliver better Projects with Products

Building scalable products when customers buy projects

In many B2B technology-intensive companies, customers do not simply buy products. They buy projects: implementation projects, integration projects, delivery projects, transformation projects, and long-term customer-specific engagements. At the same time, suppliers need scalable products, reusable architecture, roadmap discipline, and long-term product direction.

This creates recurring tension.

The answer is not to choose between being project-driven or product-driven. The challenge is to create an operating model where products help projects succeed - and projects help products become stronger.

TARGET GROUP

This workshop is designed for B2B technology-intensive companies where customers typically buy products through projects.

It is relevant for product managers, project managers, portfolio managers, CTOs, delivery leaders, business line managers, and senior product or technology leaders.

It is especially valuable for organizations experiencing growing customization pressure, fragmented roadmaps, increasing product complexity, unclear ownership between project and product teams, or difficulty scaling delivery across customers.

This workshop is for you if…

• Experience growing customization pressure
• Suffer from fragmented roadmaps and increasing product complexity
• Operate with unclear ownership between project and product teams
• Find difficulty scaling with products

OBJECTIVES

After the workshop, you will be able to:

• Make projects and products reinforce each other.
• Balance customer-specific delivery with scalable product development
• Use projects for learning, validation, and product evolution

MAIN TAKEAWAYS

Participants will leave with:

• Manage variation through architecture, modularity, and platforms
• Improve collaboration across Product, Project, Management, Sales, Engineering, and Delivery
• Build operating models where project delivery and product direction support each other

WORKSHOP CONTENT

During the workshop participants will:

• Explore the real tensions between projects and products.
• Learn how customer projects can strengthen product development.
• Experience the dynamics through an interactive role play.
• Work with proven patterns for better project–product coexistence.
• Translate insights into practical interfaces, decisions and operating models.

Magnus Billgren has supported technology-intensive B2B companies across the world in developing, managing, and commercializing products.

He has been involved in more than 100 cases where the coexistence of projects and products has been vital to success. His work has resulted in larger customer value while also protecting scalability, architectural integrity, and product direction.