Stockholm Product Conference

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Stockholm Product Conference 19th of November

The Next Era of Managing Products 

Each year, Stockholm Product Conference focuses on a major challenge for product leaders in technology-intensive B2B companies. For 2026, the focus is speed management.

AI, better tools and rising customer expectations are accelerating everything around product organizations. Faster delivery is now possible... and expected. At the same time, companies are managing growing portfolio complexity, new business models, tighter resources and increasing competitive pressure.
Products become solutions. Services become products. Platforms become ecosystems. For product leaders, the challenge is how to create speed without losing direction, quality, profitability or long-term control.

The conference brings together practitioners and leaders exploring product strategy, AI, portfolio management, pricing, solutions, services and the future operating models of modern product companies.

The conference is built for B2B, technology-intensive companies. Welcome!
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Stockholm Product Workshops 18th of November

Workshops

18th of November

Products & Projects
Many organizations still operate with a project mindset, while the most successful companies focus on products and long-term value creation. In this interactive workshop, you'll explore the key differences between project- and product-driven ways of working and learn practical approaches for building products that deliver lasting customer and business value. 
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18th of November

Product Strategy
A great product strategy is more than a vision. It creates focus and drives better decisions. In this interactive workshop, you'll learn how to build a clear, actionable strategy that aligns teams, guides prioritization, and turns strategic goals into meaningful outcomes. 

20th of November

Product Positioning Kickstart
Great product positioning is more than a message. It makes your value clear, creates differentiation, and helps customers understand why your product is the right choice. In this interactive workshop, you'll learn how to identify what truly sets your product apart, define who values it most, and turn those insights into a clear positioning that aligns product, sales, and marketing. 
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MEET OUR SPEAKERS

This group of speakers represents a broad and modern view of product management — from research and strategy to technology, leadership, customer impact, and innovation. Together, they bring experience from global companies, deep-tech industries, startups, healthcare, media, and software engineering. Their perspectives highlight how great products are built through curiosity, collaboration, experimentation, and a strong understanding of both people and systems.

Anders Wassén
Head of Product at StayLive

Anders is continuously pushing the frontiers of AI-powered product management. In this talk, he’ll share how he radically transformed the quotation process at StayLive.

Magnus Billgren
Creator of the Speed Layer concept

Magnus has spent years evolving product management and developing new ways of working. His model for speed is more relevant than ever in an AI-driven world.

Olivia Nestius
CEO at Graphmatech

Olivia has been instrumental in repackaging both the product and the business model at Graphmatech. In this talk, she will share the process behind the transformation and its impact on the business.

Yusuf Young
AI entrepreneur and founder of Funnelbud

Yusuf is passionate about efficiency and will share how to leverage AI to work smarter, move faster, and triple your output.

Osvaldo Aldao
Chief Product & Technology Officer at Enea
Can compliance work move from burden to business edge. Osvaldo will share how regulations can become strategic levers for trust, differentiation and business development.
Martina Andreasson

Product Manager at Mentice
Martina is a Senior Product Manager at Mentice working where deep tech, services and customer solutions collide. She tackles a fundamental B2B challenge: What is actually the product and how should we package it?

Jessica Ericsson
Head of Solutions Introduction and Sales Promotion
Jessica Eriksson leads market introductions at Scania where products are being reframed as solutions. Her challenge is simple to describe but hard to execute: when you redesign the offer, how do we redesign go-to-market.
Thomas Nordén
Founder CEO at Bonzai Builder
Thomas Nordén is a pragmatic tech marketeer specializing in product marketing. He uses AI to turn technology into customer value people can actually understand and use , without getting trapped in marketing fluff.
Faith Forster
AI Product Leader
Faith Forster is an AI product leader and initiator of the Maker’s Manifesto. Her mission is bold: to redesign product management in an AI-driven world.



Phil Hornby
Global Product Lead at ZF
Phil Hornby has spent years evolving how roadmaps support planning and alignment. He will share what the next generation of roadmaps looks like in the AI era, when change is faster, uncertainty is higher, and plans need to adapt
Faith Forster
AI Product Leader
Faith Forster is an AI product leader and initiator of the Maker’s Manifesto. Her mission is bold: to redesign product management in an AI-driven world.



Phil Hornby
AI Product Leader
Phil Hornby is Global Product Lead at ZF and has spent years evolving how roadmaps support planning and alignment. He will share what the next generation of roadmaps looks like in the AI era, when change is faster, uncertainty is higher, and plans need to adapt