Stockholm Product Conference

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Stockholm Product Conference - 19 November

The Next Era of Managing Products

We are entering a new era of managing products.

AI is changing not only how products are built, but what a product actually is. It is also changing customer behavior, buying patterns, expectations, and the logic of entire ecosystems.

Products become solutions. Services become scalable. Software becomes intelligent. And capabilities that once required people and projects can increasingly be embedded directly into the offer.

The challenge is no longer just to improve the product. It is to rethink and repackage what you sell in an AI world. That means redefining the offer, the value, the business model, the go-to-market and sometimes the boundaries between product, service, project, and solution.

At Stockholm Product Conference 2026, we explore how AI is reshaping products, customers, ecosystems, product management, pricing, compliance, go-to-market, and competitive advantage.

Over the years, Stockholm Product Conference has grown into a well established meeting place for the Product Management community. Since our first conference in 2010, we have brought the community together year after year, sharing knowledge, inspiration and perspectives on how to manage products in a changing world.

Today, we are proud to welcome companies such as Saab, Atlas Copco, Scania, Tacton, CAB Group, Stora Enso, Etac, ContextVision, ABB, E.ON, Mycronic and many more.

And that is really the why behind this conference. We love to fuel the Product Management community with more inspiration, more energy and new perspectives. We want to create a place where people can meet, learn from each other and take new ideas back to their organisations.

Built for product leaders in industrial and technology-intensive B2B companies.

Welcome to the next era of managing products

MEET OUR SPEAKERS

This group of speakers represents a broad and modern view of product management — from research and strategy to technology, leadership, customer impact, and innovation. Together, they bring experience from global companies, deep-tech industries, startups, healthcare, media, and software engineering. Their perspectives highlight how great products are built through curiosity, collaboration, experimentation, and a strong understanding of both people and systems.

Anders Wassén
Head of Product at StayLive

Anders is continuously pushing the frontiers of AI-powered product management. In this talk, he’ll share how he radically transformed the quotation process at StayLive.

Magnus Billgren
Creator of the Speed Layer concept

Magnus has spent years evolving product management and developing new ways of working. His model for speed is more relevant than ever in an AI-driven world.

Olivia Nestius
CEO at Graphmatech

Olivia has been instrumental in repackaging both the product and the business model at Graphmatech. In this talk, she will share the process behind the transformation and its impact on the business.

Yusuf Young
AI entrepreneur and founder of Funnelbud

Yusuf is passionate about efficiency and will share how to leverage AI to work smarter, move faster, and triple your output.

Osvaldo Aldao
Chief Product & Technology Officer at Enea
Can compliance work move from burden to business edge. Osvaldo will share how regulations can become strategic levers for trust, differentiation and business development.
Martina Andreasson

Product Manager at Mentice
Martina is a Senior Product Manager at Mentice working where deep tech, services and customer solutions collide. She tackles a fundamental B2B challenge: What is actually the product and how should we package it?

Jessica Ericsson
Head of Solutions Introduction and Sales Promotion
Jessica Eriksson leads market introductions at Scania where products are being reframed as solutions. Her challenge is simple to describe but hard to execute: when you redesign the offer, how do we redesign go-to-market.
Thomas Nordén
Founder CEO at Bonzai Builder
Thomas Nordén is a pragmatic tech marketeer specializing in product marketing. He uses AI to turn technology into customer value people can actually understand and use , without getting trapped in marketing fluff.

Faith Forster
AI Product Leader
Faith Forster is an AI product leader and initiator of the Maker’s Manifesto. Her mission is bold: to redesign product management in an AI-driven world.


Phil Hornby
Global Product Lead at ZF
He will share what the next generation of roadmaps looks like in the AI era, when change is faster, uncertainty is higher, and plans need to adapt.



Lučka Bibič
Leading Products in a chaotic world.
Lučka Bibič is a scientist turned product leader, now Head of Article Pipeline Management at Springer Nature. From spider venom to AI, she explores how small interventions can create big impact, and what that means for product leadership in an unpredictable world.
Jesper Alfredsson
What happens when you integrate AI in your Product? 
Jesper Alfredsson, CPO at Tacton, will share what really changes when AI becomes part of the product. Beyond the promise of customer value, he will explore the real impact on delivery, usage, cost and operations

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Stockholm Product Workshops | Nov 18-20, 2026

Choose your workshop

Hands-on sessions for product leaders and teams. Pick one (or two) and leave with practical tools you can apply the next day.
Nov 18, 2026
Products & Projects
Most organizations still operate with a project mindset. In this interactive workshop, you will learn the key differences between project and product ways of working and practice approaches for building products that deliver durable customer and business value.
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Nov 18, 2026
Mastering Product Strategy
A strong product strategy creates focus and drives better decisions. You will learn how to translate vision into actionable choices that align teams, guide prioritization, and connect strategic goals to measurable outcomes.
Nov 20, 2026
Product roadmaps you can rely on
A great roadmap is not just a plan - it is a decision tool. In this workshop, you will learn how to build roadmaps that keep teams aligned through change and help you make stronger product decisions with confidence.
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Nov 20, 2026
Product Positioning Kickstart
Great positioning makes your value obvious and your differentiation real. You will learn how to define who your product is for, what sets it apart, and how to translate those insights into messaging that aligns product, sales, and marketing.