CREATE ROADMAPS YOU CAN RELY ON

Take ownership of your roadmap in fast-moving, disruptive times.

In our fast-moving world, organizations need direction more than ever. Sales, marketing, engineering, operations and management all depend on clear product direction to make good decisions. Your product leadership is critical. The roadmap is one of the most used and important tools in product management. But in a world of rapid change, uncertainty and AI, it is also easy to create roadmaps that look impressive without being grounded in reality.

This workshop helps you build roadmaps that people can trust. You will learn how to design them, make better roadmap decisions, manage change and use the roadmapping process itself to create alignment across the organization.

TARGET GROUP

This workshop is designed for professionals in tech-intensive B2B environments, especially those working with complex products combining software, data, cloud, hardware, electronics and services. It is particularly relevant when markets, technologies and priorities move quickly, but teams still need clear direction.

Typical participants include product managers, product leaders, portfolio managers, technical product managers, platform managers, CTOs and engineering leaders.

This workshop is for you if:

Your roadmap needs to work even when the future is uncertain.
Priorities change faster than your roadmap can respond to.
Teams and stakeholders do not trust in your roadmap
You want to make roadmapping a stronger decision and alignment process.

OBJECTIVES

After the workshop, you will be able to:

Create roadmaps that provide direction without pretending the future is predictable.
Choose the right roadmap format, content and level of detail.
Tools, tips and techniques for keeping roadmaps useful as things change.

MAIN TAKEAWAYS

Participants will leave with:

A practical process for creating and evolving roadmaps.
Decision models and structures for stronger roadmap choices.
Tools, tips and techniques for keeping roadmaps useful as things change.

WORKSHOP CONTENT

During the workshop participants will:

Explore different roadmap designs, models and structures.
Build better inputs for stronger roadmap decisions.
Apply practical decision models for what belongs on the roadmap.
Learn how to handle change, uncertainty and evolving priorities.
Use tools, techniques and models to strengthen roadmap work

Phil Hornby is an experienced product leader in tech-intensive B2B. Today, he is Global Product Lead at ZF, one of the world’s largest automotive technology suppliers.

He has advised product professionals around the world on product planning, roadmapping and how to turn product direction into something organizations can actually design, deliver and operate.

Phil runs the For Product People YouTube channel, is a frequent keynote speaker at product conferences and is currently finishing a book dedicated to creating better roadmaps that organizations can rely on.

His focus is practical: making roadmaps work as tools for decisions, alignment and product direction—not just as presentations of future plans.

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Phil Hornby is an experienced product leader in tech-intensive B2B. Today, he is Global Product Lead at ZF, one of the world’s largest automotive technology suppliers. He has advised product professionals around the world on product planning, roadmapping and how to turn product direction into something organizations can actually design, deliver and operate. Phil runs the For Product People YouTube channel, is a frequent keynote speaker at product conferences and is currently finishing a book dedicated to creating better roadmaps that organizations can rely on. His focus is practical: making roadmaps work as tools for decisions, alignment and product direction—not just as presentations of future plans.