The Stockholm Product Conference is grounded in the real-world product situations we face in today’s fast-changing andscape. Throughout the day, we’ll explore how product teams are navigating:
- How to deal with the changing customer behaviour and ecosystems
- Product Innovation in complex and large organizations
- New Product delivery definition and new positioning
- Product Design for engagement - balancing function with emotional value
- Product Strategy design and execution - meaningful metrics and the language of business
- Building Product readiness and capabilitie
And most of all creating Products to be Proud of!
These aren’t abstract trends, they’re fundamental for our daily challenges as product leaders.
Real Stories. Real Solutions.
You’ll hear first hand how leading companies are responding to the pressure and potential of our times:
🌟 Backlight – Building tools for a changing media landscape
🌟 LumenRadio – A success story in packaging breakthrough technology
🌟 Scania – Reimagining ecosystems for the future of transport
🌟 Sectra – Evolving customer usage with new technology
🌟 Futurana – AI based ecosystem product
🌟 Semantic Arts – Redefining what Data Centric really means
And from thought leaders pushing the boundaries of what product management can be:
🌟 Nesrine Changuel – Designing products w.emotional connection
🌟 Prof. Daniel Mendez – Building stronger product capabilities
🌟 Chris Lukassen - Why Product Managers Should Learn Judo
🌟 Büsra Coşkuner – Making metrics work in fast-moving markets
🌟 Juliette Vernel – Industrial and Enterprise Product management
Time overview
MODULE and Delivery | Date & Time |
The Conference | 11th of Sep 2025 08:30-17:00 |
The Workshop #1 Product Re-platforming and Customer Migration |
10th of Sep 2025 08:30-16:30 |
The Workshop #2 Next generation of Industrial Product Management |
10th of Sep 2025 08:30-16:30 |
The Workshop #3 Metrics that Matters |
12th of Sep 2025 08:30-16:00 |
The Workshop #4 Enhance your Product Sales with Value Logic |
12th of Sep 2025 08:30-16:00 |
Meet the Stockholm Conference Speakers











Stockholm Product Conference 11th of September 2025
AGENDA
Session 1: INTRODUCTION
08:00 Breakfast mingle and doors open
09:20 Product Impact Panel: Chris Lukassen, Juliette Vernel & Büsra Coşkuner
Session 2: Focus CHANGE
09:40 Using Change as Fuel: Backlight Product Director Jonas Röden shows how change drives billion-dollar product growth
13:00 Rethinking Data: Doug Beeson - Building sustainable and continuous data value
15:10 Strategy-Driven Metrics — Büsra Coşkuner on Strategy Execution and Metrics
Session 4: Focus GETTING READY
📍 Venue Information
Stockholm Product Conference, September 11th
Location:
Klara Stockholm / Sankta Clara
Klarabergsviadukten 90
111 64 Stockholm
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Workshop Venue (Day Before & After the Conference)
Location:
The Park, Forskaren
Hagaplan 4
113 86 Stockholm (2nd floor)
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📝 Note: The Park Forskaren is located in the round building “Forskaren” on Hagaplan Square. There are several entrances leading to the main reception.
