Building is hard. Re-Building is harder.

All products age. And at some point, every product team faces the task of re-platforming. But rebuilding the product is just one part of the challenge. The true complexity lies in transitioning customers, migrating their data, processes, and integrations to a new platform without losing momentum, trust, or business. 

Over the last year we have run a research program on replatforming and customer migration. Now we are sharing the results from the work. 

This workshop is designed for product leaders, platform owners, CTOs, and transformation teams who are planning, leading, or in the midst of a re-platforming and migration initiative. Whether you’re navigating legacy systems, launching a new cloud-native architecture, or guiding customers through a major product shift: this session is for you.

WHAT YOU'LL BRING WITH YOU
This session is not about abstract theory. It’s about practical strategies and tools you can use immediately:

✅ Master the Triple-Tech Challenge

Learn how to manage the brutal complexity of working with three arenas at once, the legacy platform, the new build, and the customer migration. We’ll show how to stay focused without spreading your teams too thin.

✅ Design Customer Waves with Strategic Intent

Most migrations fail because they treat customers as one group. We’ll walk through how to segment and structure migration in waves, using real-world drivers.  to create momentum, not chaos.

✅ Use the Service Blueprint to Design the Journey

We’ll introduce the Service Blueprint approach to migration. You’ll map customer-facing and backstage activities, identify hidden risks, and build organizational readiness that supports, not sabotages, your efforts.

✅ Our new book "Re-Platforming and succeeding with Customer Migration"   

✅ Unlock the Most Important Trick of All

WHO IS IT FOR
✅ Product managers and leaders driving platform renewal or modernization

✅ Engineering and product owners in charge of replacing or upgrading legacy systems

✅ Business and transformation leaders managing large-scale product transitions

✅ Anyone responsible for ensuring customer success and adoption during a system migration

FACILITATOR
Magnus Billgren is a leading voice in B2B product strategy and platform transformation. In 2024, he led a cross-industry practitioner research group on Product Replatforming and Customer Migration, uncovering what actually works in complex, high-stakes environments. Tools, frameworks, and thinking have helped companies across Europe turn risky transitions into scalable successes—technically and commercially.