All products age - and sooner or later, re-platforming becomes inevitable. But rebuilding the product is only half the challenge. Moving customers, data, and integrations to the new platform is where the real complexity lies.

In this session, we explore how to approach Product Transitioning strategically. Learn how to manage the triple-tech challenge (legacy, new build, migration), avoid common pitfalls, and turn a risky transition into a business opportunity.

Re-platforming done right improves scalability, security, and customer value—while positioning your product for long-term success.

Magnus Billgren is a leading voice in B2B product strategy. In 2024, he led a practitioner research group tackling the toughest product challenges: re-platforming and customer migration. His work has guided companies through high-risk transitions - turning potential failure into major commercial and technical success.