A big part of Product Management is about connecting the dots of the Business Model.

The Business Model Canvas will help you with identifying the most critical connections and areas for success. However, just understanding the boxes and the content is not enough.

A few years ago, I worked with a telecom operator. They had 100s of products and over 20 million customers. In the Product Department, they had one of the walls covered with a gigantic Business Model Canvas. I was intrigued. I started looking at the content of all the boxes. It was filled with all products, values, partners, resources, well everything. I asked them how they used it and why they had created it? The answers were undeniable; they didn't know how to use or why they had created it. But a consultant had told them that all successful companies are using the Business Model Canvas....

A few years ago, I worked with a robot developer. They had a new release planned for their software control system. On a wall was the Business Model Canvas. I was intrigued. I started looking at the boxes. It contained limited and detailed information in each of the boxes. I asked them how they used it and why they had created it? The answers were obvious. They used it to plan for the new release and identify essential changes in the business model. They are one of the world's most successful robot companies, continuing to expand the business.

To make the BMC successful answer the critical questions:

Attached are: