Discovery




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Discovery

It is impossible to create great products without understanding your market. When we talk about market, we look at it from three perspectives: the customer, the market and the ecosystem. Discovery is primarily about understanding the customer and their problems and opportunities.

Discovery is part of Market Understanding.


The Instant Solution is about solving a problem quickly. Within 2 weeks the full value shall have been reached. Get It Done with Instant Solutions (GIDIS)

This Instant Solution on Discovery contains four sessions:

  • Session 1: Getting Product Discovery Done w/ Yoav Fabrey
  • Session 2: Drive Growth through Experience w/ Alexandra Lung
  • Session 3: Continuous Discovery in Practice w/ Francesca Cortesi
  • Session 4: Asking better questions for better Product Design w/ Philip Grother
And 4 tools: 

  • Tool #2 Personas
  • Tool #5 Customer Journey
  • Tool #8 Five Whys
  • Tool #12 Problem Design