Servitize your Product - Productify your Service 

A One-Off Workshop - Conference with world leading researchers and Service Management Professionals

A STRATEGIC DIALOGUE ON B2B SERVICES
This half-day conference explores how services and products can be strategically integrated - not as opposites, but as complementary elements in building value. The focus is on B2B service innovation in the context of technology-intensive product companies, where the complexity is high, and the potential for transformation even higher. 

TO BE DISCUSSED
1. Financial modelling
What capabilities are needed to enable recurring revenue models?
Explore tech-intensive industries' economic rationale, key challenges, and emerging patterns.

2. Service Blueprinting
With Professor Christian Kowalkowski.
Learn how leading companies use service blueprints to structure, design, and evolve B2B service operations.

3. Models for Service Development
This session explores what drives successful service innovation in complex product ecosystems.
from structured processes to agile collaboration with third parties.

4. Scaling Up Services
What does it take to scale a service without losing control or margin?
We dive into lifecycle thinking, resource orchestration, and operational models for growth.



Location: Linköping University
Date & Time: May 22, 2025, 12:15-17:00

Join us at Linköpings University the 22nd of May.

Fill out this form to book a seat! 

1 Participant SEK 4.100:-
2 Participants SEK 6.200:- (SEK 3.100:- / pp)
Additional participants SEK 1.600:-/per person