The era of DISRUPTION is about to end.
We are entering the era of JOURNEYS
Over the last years, we have many times been asked to evolve customer journeys. As a result, whole ways of working have transformed into journeys, both external and internal ones.
We have identified three drivers behind the journey-fashion:
- XaaS – Companies providing products as services establish a new customer relation. The relation is by design a journey.
- AI – with AI solutions, we can adapt and measure journeys in a better way.
- IoT – Connecting products with IoT evolves the customer relation
The journeys are here to stay!
All journeys need a map to guide and reach the objective.
The Value engine, created by Sandra Hinz and Rainer Collet at Value Rebels, is a guide and a map for development journeys.
Ready to enjoy this episode?