Episode 104
Guest: Sumit Singh
Episode 104: Gamification 101 w/Sumit Singh
Magnus Billgren
Watch the Episode
Download Presentation
Gamification 101
Many of us product people build subscription products (or products that we will use over a long period of time).
A key element for product success usage.
We want the customer to use the product so they see the value in it. Then they will prolong the subscription.
But how do we evolve product usage and value delivery?
Gamification might be a solution. Gamification is used to trigger usage. It also helps customers to discover more features in the product.
But how do we “gamify” a product? How can we use the logic of gamification to enhance customer value delivery?
Sumit Singh is a Principal Product Manager at Microsoft, working with the XBOX. In this talk, he shares the logic of gamification.
Copyright © 2023 ProductBeats AB
Stay Informed
We'll continually release new Instant Solutions

Get The Program Brochure
Submit the form below to have The Program Brochure delivered to your inbox
Sign in or sign up
To get access to all the tools and the show archive.