In addition to his impressive track record in product management, James Engelbert is also a thought leader on the subject of transitioning from B2B to B2C. He believes that the key to success in this transition is to focus on understanding the needs and behaviors of the end consumer. While B2B businesses tend to have a more complex sales process that involves multiple stakeholders, B2C businesses require a different approach that centers around building a direct relationship with the end customer. James emphasizes the importance of investing in customer research and understanding the competitive landscape in order to create products and services that meet the needs and expectations of the target audience. He also highlights the need to build a strong brand identity and invest in marketing and advertising efforts to establish a presence in the market. Through his insights and expertise, James has helped many organizations successfully make the transition from B2B to B2C and achieve sustainable growth in the consumer market.