Episode 193: Value /w Magnus Billgren

One of the key things for product managers is to connect all the different activities that we do in product management. Then high performing product management is being done. But, how do we connect all these different activities smartly?

Value is one of these connectors or glues that we can use to connect everything that we do. Value is of course also the currency in our marketing and sales activities. So by understanding value and investing in the value concept, we can both improve our way of doing product management and also enhance the product marketing and growth initiatives. In this talk, Magnus Billgren focus on the concept of value itself, primarily in B2B- and B2B2C- environment.