Episode 197: The Value Tree® w/ Magnus Billgren

The Value Tree® tool is used to identify the Value Logic of a product or offering. It is used as a foundation for marketing and sales activities. It is designed to connect the values of a product with its features and technical solutions. The tool helps in understanding the value that a product brings to the customers. The Value Tree® is both a model and a process. Users will find the Value Tree® difficult to create and wonderful to use.