Episode 94
Guest: Suvi Nenonen
Episode 94: From go-to-market strategies to market-making strategies w/Suvi Nenonen
Feb 22
/
Magnus Billgren
Watch the Episode
Download Presentation
From go-to-market strategies to market-making strategies
I have over the years created revolutionary products. Products that are unique with disruptive technologies. We have spent millions of Euros in development and the commitment from the development teams have been extraordinary. But I have often become disappointed about the companies’ marketing strategies and capabilities. A new disruptive product has been treated like the other products in the portfolio. We have been lacking a new ways of rolling out new products. The marketing departments and ad agencies have been extremely conservative in their approaches.
The book Blue Ocean Strategy opened up a new thinking. And I was thrilled to read about the research by professor Suvi Neenonen on market-shaping strategies. Oh, do I wish I had met professor Suvi 20 years ago? Yes. Her models gives us a framework to shape new markets. If you are working with disruptive or innovative products dig into the thoughts and start shaping your market!
Copyright © 2023 ProductBeats AB
Get The Program Brochure
Submit the form below to have The Program Brochure delivered to your inbox
Sign in or sign up
It’s completely free to join!
Gain access to The Toolbox with 40+ practical tools, The Show Archive (10 latest shows free), and downloadable presentations.
Get invites to exclusive product events. What are you waiting for? Join now and elevate your product journey!
... and remember: Let's create Products to be Proud of!
The title of the notification
The descriptive text of the notification