You can monetize on technology and service in multiple ways. In fact, most of the successful companies have numerous revenue streams on the same product. When you develop a new product or evolve your existing portfolio, you should challenge your business model. To spur your creativity, you can start with some of the Business model archetypes.

Try them out. What would happen if you turned your product into a service? What would happen if you added a brokerage business to your portfolio?

Challenge your business and create new revenue streams!