Episode 56
Guest: Christopher Engman

Getting the MEGADEALS

May 4 / Magnus Billgren
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Getting the MEGADEALS
"The sales and marketing processes are outdated. Especially when it comes to getting the Megadeals!" Christopher Enman, author, and marketing thought-leader is not shy. He states that almost every company can improve enormously in their sales and marketing work. In his research, he has identified 8 steps in getting the deals, the really big deals. It is developed for the B2B environment, but parts can be used for B2C and B2B2C.

Christopher has identified the product manager as critical in the work of business success. "The Product Managers are the stars that need to shine in making it happen!" Especially when it comes to the messaging architecture.

Christopher discussed product categories, product sub-categories, and products. Far too often we start to compete with the product. IN the message architecture we also need to compete with the Category and the Sub Category.

The book Megadeals that will guide to success is available here: https://megadeals.com/products/megadeals-book/