Episode 63: Build Your Product Manager Reputation w/Shane Hatton

25 May, 2021 / Host: PETRA FÄRM

How to Build a Strong Reputation as a Product Manager

In the world of product management, building a strong reputation is crucial for success. It allows product managers to lead and influence others effectively. In this episode of The Productbeats Show, Shane Hatton, the renowned author of "Lead The Room," shared valuable insights on how to build a product manager's reputation. This article explores key takeaways from the show and provides actionable tips to help product managers enhance their reputation.

The Importance of Building a Reputation

Reputation plays a significant role in how product managers are perceived and trusted by their peers, teams, and stakeholders. As product professionals, they must lead by influencing others through effective communication, strategic thinking, and actions. Shane Hatton draws inspiration from legendary Australian sailor Jimmy Spithill, who combines an aggressive sailing style with physical strength and a sense of humor to back up his reputation as a skilled sailor. Hatton emphasizes the need for product managers to ask themselves how they want to be known and take steps to close any gaps between their desired reputation and their current standing.

Four Pillars of Building Your Reputation

Shane Hatton outlines four key areas that contribute to building a strong reputation: network, visibility, value, and service.
  • Network: Leveraging Connections - Building a strong network is essential for product managers. It involves nurturing relationships, expanding professional connections, and surrounding oneself with individuals who can contribute to personal and professional growth. By developing a supportive network, product managers can enhance their reputation through endorsements, referrals, and positive word-of-mouth.
  • Visibility: Crafting a Positive Online Presence -  In today's digital age, an online presence plays a vital role in shaping a product manager's reputation. Product managers should evaluate how they present themselves on various platforms, such as LinkedIn, personal websites, and social media channels. It is crucial to align the online presence with the desired reputation and ensure that the information available portrays them in a positive and professional light.
  • Value: Demonstrating Expertise and Contribution - To build a strong reputation, product managers must consistently demonstrate their expertise and add value to their teams and organizations. They can achieve this by staying up-to-date with industry trends, sharing valuable insights, and actively contributing to projects and discussions. By showcasing their knowledge and delivering exceptional results, product managers can establish themselves as trusted authorities in their field.
  • Service: Focusing on Customer Success - A product manager's reputation is closely tied to the success of the products they manage. By prioritizing customer satisfaction and delivering exceptional experiences, product managers can build a reputation for being customer-centric and focused on delivering value. This involves actively seeking feedback, addressing customer needs, and ensuring that the product meets or exceeds expectations.

Positioning: Creating a Lasting Impression

Positioning plays a crucial role in closing the gap between how product managers want to be known and how they are currently perceived. Hatton shares a quote from James C. Hughes, an American presidential speechwriter, stating that every interaction and communication is an opportunity to audition for leadership. Effective positioning involves understanding one's values, strengths, and the stories one tells about themselves. It also requires considering how others perceive and describe the product manager. By consciously shaping their positioning, product managers can create a compelling and consistent impression that aligns with their desired reputation.


  • Focus on building a strong network: Networking plays a crucial role in establishing and enhancing your reputation as a product manager. Develop meaningful connections within your industry, attend relevant events, and engage in online communities to expand your network.
  • Prioritize adding value: To build a solid reputation, consistently deliver value to your team, stakeholders, and customers. Be proactive in identifying and solving problems, seek opportunities for innovation, and demonstrate a customer-centric approach in your product management practices.
  • Cultivate online visibility: Establishing a strong online presence can significantly boost your reputation as a product manager. Engage in industry discussions through blog posts, articles, and social media. Share your insights, thought leadership, and experiences to showcase your expertise and contribute to the product management community.

If you're eager to take your product management skills to the next level and solidify your reputation as a top-notch professional, look no further than The Productbeats Product Management Certification Program. This comprehensive program is designed to equip aspiring and experienced product managers with the knowledge, tools, and strategies needed to excel in their roles.

By enrolling in The Productbeats Program, you'll gain access to expert-led courses, real-world case studies, and practical exercises that will sharpen your product management skills and boost your career prospects. Whether you're aiming to enhance your strategic thinking, master the art of customer-centric product development, or become an effective leader in cross-functional teams, this program has got you covered.

By completing The Productbeats Product Management Certification Program, you'll not only gain a valuable credential but also join a thriving community of like-minded professionals. This network will offer you ongoing support, collaboration opportunities, and access to exclusive resources, ensuring your continued growth and success in the field of product management.

Don't miss this opportunity to invest in yourself and elevate your product management career. Enroll in The Productbeats Program today and embark on a transformative journey toward becoming a highly respected and influential product manager.
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