Episode 72: A strong Product Manager can lift more than weights w/Petra Wille


Unlocking Your Potential, Growing as a Product Manager

In the world of product management, continuous learning and personal development are crucial for success. In this episode of The Productbeats Show we explore the importance of being a perpetual student and the various ways product managers can take ownership of their careers. Petra Wille, a renowned product coach and author of the book "STRONG PRODUCT PEOPLE," joins us sharing valuable insights on how to become a stronger product person and evolve in the field.

Petra Wille's Framework for Learning

She shares three essential perspectives for effective learning: time, ally, and blueprint. Time refers to allocating sufficient time for learning, while having allies fosters support and discussion. The blueprint entails defining clear goals and aspirations. Petra also outlines four ways of learning: consuming, applying, reflecting, and contributing.

The Importance of Investing Time in Personal Development

Petra emphasizes the significance of dedicating time to personal development, even though it may seem challenging amidst busy schedules. She highlights that waiting for others, such as managers or employers, to facilitate growth is counterproductive. Taking responsibility for one's own learning and prioritizing personal growth are key to becoming a stronger product person. Petra suggests starting with a small time budget and gradually increasing it to develop consistency.

Different Ways of Learning

Petra discusses the various ways product managers can learn and grow. Consuming information through reading books, blog posts, podcasts, and other resources helps acquire new knowledge. Applying what is learned to real-world situations, whether in daily work or side projects, is crucial for skill development. Reflection allows individuals to evaluate their progress and ensure that their learning is effective. Finally, contributing to the product management community by sharing insights and experiences benefits both oneself and others.


  • Prioritize continuous learning: Invest time and effort in expanding your product management skills and knowledge. Stay up-to-date with industry trends, best practices, and emerging technologies to enhance your effectiveness as a product manager.
  • Seek allies and support: Build a network of allies within and outside your organization who can provide guidance, mentorship, and support. Collaborate with other product professionals to exchange ideas, gain different perspectives, and navigate challenges together.
  • Define your career blueprint: Take charge of your professional growth by setting clear goals and creating a roadmap for your career as a product manager. Identify the skills, experiences, and opportunities you need to achieve your long-term aspirations, and actively work towards them.
If you're ready to take your product management skills to the next level and gain a competitive edge in the industry, look no further than The Productbeats Product Management Certification Program. This comprehensive program is designed to equip aspiring and experienced product managers with the knowledge, tools, and strategies needed to excel in their roles. Whether you're looking to enhance your expertise, expand your network, or advance your career, the Productbeats Certification Program offers a unique opportunity to learn from industry experts, engage in hands-on exercises, and earn a globally recognized certification. Don't miss out on this chance to unlock your full potential and become a standout product management professional. 
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