Episode 34
Guest: Johan Tegstam

Brands for Growth

Nov 23 / Magnus Billgren
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Brands for Growth
Product managers must relate to our brands. The apparent work is, of course, to secure that the Product strengthens the corporate brand. But in many cases, we were product managers end up supporting multiple brands with the same technology and organization. Johan Tegstam shared his experience in how to deal with this.

He has developed a way to work with Brands for growth.

Johan Tegstam shared findings like:

  1. How we as product managers shall relate to brands

  2. How brands can help us in our growth strategy

  3. When to consider adding a new brand

  4. Plus and minuses with multiple brands.